Svenja Josefa Nietfeld

[born in north Germany]

"In 2010 I moved to Berlin to start a fashion brand named PROPELLER.

Back then I wanted to be successful, live my creative life but not lose the profoundness of it.

Only a few years later I found myself building up a digital fashion start up in Sydney together with a partner. 
Even though I was living the sunny lifestyle while running my own businesses, I felt that something was missing.

Overall, I lived on the Australian continent for almost five years. 

During this time I learned a lot about business, myself, the values I can add and the purpose in life that I was looking for so desperately.


I discovered my passion for portrait videography and photography while organising the fashion campaigns for the business we ran in Australia. 

I was amazed by the excitement I gained for this so easily.

​I truly enjoy telling someones story in an aesthetic and profound way.

Being able to feel and admire the people infront of my camera fulfills me.

A few years ago my heart was pulled back to Europe.

Now I combine the mediterranean life of Spanish island Mallorca with a base in Amsterdam - a perfect balance! In Amsterdam I found a home for my creativity and a true base while still enjoying sunny Mallorca as my second home and a great location to create film portraits.

I believe that my sensitive character combined with diverse experiences in life are the most important tools I use to express emotions in my work."



Co-Founder of Propeller Fashion GmbH

Release Show, Berlin, 2011


Co-Founder of Propeller Fashion GmbH

Lookbook, Berlin, 2011

Co-Founder of ATELIER VII

Online Shop, Australia, 2013

Partner of Adobe Creative for high quality digital content.

Copyright and Website by

Svenja Josefa Nietfeld


Phone: +49 178 60 29 598

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