'By sharing something, I realised that I'm not alone, that there are a lot of people that share with me the same preoccupations, the same ideas, the same ideals, and the same quest for a meaning for this life.'

Paolo Coelho


At the age of 23 I moved to Berlin to co-start a fashion label named PROPELLER. My partner and I created a platform distributing clothes which transferred a message about tolerance, inclusivity and unity. A message that was inspired by people we met on our trips to places like Sri Lanka, Istanbul and Israel.  


Life had me driving on a bumpy road but in fast speed. Only a couple years later I found myself co-founding a second online fashion start up in Sydney, Australia.
It's fair to say that I rushed through my young adult life as if there was a price to win at the end of it.

Overall, I lived on the Australian continent for more than four years. 

Especially during my time down under I learned a lot about business, myself, the values I can add and the purpose that I was constantly looking for.


During the production of our campaigns, I developed a deep fascination for photography.

Which is why I studied photography and graphic design in Sydney. 

I was amazed by the excitement I gained for photographing people..

​I truly enjoy telling someones story in an aesthetic and profound way.

Being able to feel and admire the person in front of my lens fulfils me deeply.

In 2016 I moved back to Europe. I lived in Spain for a couple of years before I eventually "settled down" in Amsterdam, where I live with my partner and our little son, born in 2022.

X Svenja 


Co-Founder of Propeller Fashion GmbH

Release Show, Berlin, 2011


Co-Founder of Propeller Fashion GmbH

Lookbook, Berlin, 2011


Co-Founder of ATELIER VII

Online Shop, Australia, 2013