aewwq 2_edited.jpg

'By sharing something, I realised that I'm not alone, that there are a lot of people that share with me the same preoccupations, the same ideas, the same ideals, and the same quest for a meaning for this life.'

Paolo Coelho

At the age of 23 I moved to Berlin to co-start PROPELLER . A fashion label that carried a message about tolerance, inclusivity and unity inspired by people we met on our trips to places like Sri Lanka, Istanbul and Israel.  


Life had me driving on a bumpy road but in fast speed. Only a couple years later I found myself co-founding a second online fashion start up in Sydney, Australia.

I lived in Sydney and Brisbane for more than four years. 

During my time down under I learned a lot about business, myself, the values I can add and that missing purpose I was constantly looking for.


While being responsible for the production of our campaigns, I developed a deep fascination for photography.

Which is why I ended up studying photography and graphic design in Sydney.

I was amazed by the excitement I gained for photographing people.

​I truly enjoy telling someones story in an aesthetic and profound way.

Being able to feel and admire the person in front of my lens fulfils me deeply.

In 2016 I moved back to Europe. I lived in Spain for a couple of years before I eventually "settled down" in Amsterdam, where I live with my partner and our son.

X Svenja 


Co-founded Propeller Fashion GmbH

Release Show, Berlin, 2011


Co-founded Propeller Fashion GmbH

Lookbook, Berlin, 2011


Co-founded ATELIER VII

Online Shop, Australia, 2013